If someone told you that one of Japan’s most iconic snacks started out as factory scraps, you might not believe it. But that’s exactly how Baby Star Ramen Snack began — not in a flashy product lab, but in a humble ramen production line in 1950s Japan. Today, it’s not only a staple in...

There are few things more rewarding than seeing something you love recognized by people who truly understand taste. For fans of Baby Star, that moment came when Bon Appétit, one of the most respected voices in food culture, published a glowing review of our Baby Star Crispy Ramen Snack. In an article titled “When...

Photos: Photos: Atmos; design: Ray Rahardja Move over minimalist kicks — the most flavorful sneakers of the year are here, and they’re covered in crispy ramen. Yes, really. In a world where food-inspired fashion has gone from novelty to full-blown trend, the latest collaboration between Japanese snack brand Baby Star, heritage sneaker giant Reebok,...